Umbrellium creates and commercialises participatory products and services that empower people to transform their cities.

We are a team of architects, designers, commercial experts, producers and creative technologists with years of proven experience in designing and deploying award-winning participatory platforms like (acquired by LogMeIn Inc in 2011, at that time the world’s largest Internet of Things open data repository and community) and mass-participation urban spectacles like The Burble (which launched the Singapore Biennale in 2006, won London’s Design Museum Design of the Year Award in 2008, and opened the Dubai World Cup in 2009).

Our focus is on constructing delight, fostering real engagement and delivering at scale. With a deeper intuitive and practical understanding of what makes crowds and urban environments valuable, dynamic and delightful, our goal is to enable citizens to join together in making sense of, contributing to, and creating their cities.

We design, engineer and distribute everything from hardware products to software systems and the infrastructures that unite the two. We do this by creating partnerships with cities, organisations and companies that share a vision for empowering citizens to build a future for their networked urban environments.


Andrew Caleya Chetty

Andrew is a producer in the artistic, cultural and entertainment sectors specialising in interactivity and physical space. He was part of The Public gallery, a state-of-the-art gallery incorporating the visitor into the gallery experience. He has also been head of the New Media department at ICA London and ran art festivals in Nottingham, London and Manchester. For the past 5 years Andrew has been part of a team that started ditto, a communication agency working with financial and technology sectors.

Usman Haque

Usman is founding partner of Umbrellium (formerly known as Haque Design + Research) and founder of the Internet of Things data infrastructure and community platform, (acquired by LogMeIn Inc in 2011, where he launched and directed the Urban Projects Division). Trained as an architect, he has created responsive environments, interactive installations, digital interface devices and dozens of mass- participation initiatives in cities, festivals and galleries throughout the world. In 2008 he received the Design of the Year Award (interactive) from the Design Museum.

Moeen Khawaja

Moeen has two decades of international business development experience, holding strategic and leadership roles with executive responsibility in telecommunication network service operators and technology based service operators. Moeen led from concept to launch of Sprint’s 3G Picture messaging service in 2002-03, under the 3G brand “Vision”. He has senior level start up experience in operations and business planning for a telematics insurance service provider with game based application development and fleet management services. Moeen was part of the team that led the first round of investment into and remained associated until its exit to LogMeIn Inc.

Nitipak ‘Dot’ Samsen

Dot is a designer, maker and gamer who enjoys exploring everyday life’s paradoxes through his projects. Dot trained in Thailand as an architect, then graduated from Royal College of Art’s Design Interactions. His works have been exhibited internationally including London, Tokyo, Paris, Dublin, Ljubljana, Bangkok, Rotterdam, Moscow and New York. He was a visiting tutor at Royal College of Art. He received First prize from Future of Money Design Award in 2011 and Special Jury Award from BIO23, Biennial of Design, Ljubljana 2012.